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Related Small Business Articles:
Street Wars Between Mobile Car Washers and Mobile Auto Detailers
There is much competition in the mobile auto detailing business. There are two different lines of reasoning emerging as to how the business should be run. One is go for volume and discount and wash the world. The other is go after the high end customer which is 10% of the market, do exceptional work and charge as much as the market will give. These two principles are the reason for a war between mobile auto detailers and mobile car washes. Mobile car wash companies are often seen washing the Honda car for the single mom in an office complex. While the auto detailers would not touch the car unless she was a total babe and they thought they might get a date out of it.
Small Business Owners: Should You Use the Services of a Professional Cleaning Company?
Are you a small business owner, particularly one who runs a retail store or an office-like setting where your clients need to come into your building? If so, what do you think about the appearance of your business? Better yet, what do you think that your customers think about it? How your business looks, on the inside and out, can actually have a huge impact on the success of it. For that reason, there are actually many small business owners who make the decision to use the services of a professional cleaning company, but should you?
Pros and Cons of Starting Your Own Specialty Store
Are you looking to become a small business owner? If you are, you will find that you have a number of different opportunities to choose from. One of those opportunities includes starting your own specialty store. Specialty stores, like many others small businesses, have their own pros and cons; a few of which are briefly outlined below.
Is Your Small Business Name Important?
You bet a name is important. Many small business owners try to come up with a clever name for their business rather than one that explains what they do. And, nine times out of ten, that is a mistake. Your business name should give your prospects some idea of what your business is about.
One of the most useful processes I've used to help my clients come up with a good name is to turn it around. Rather than looking at the name from your perspective, approach it from your prospect's perspective.
1. Identify your target market. Be specific. What are their wants and needs? Specific gender? How big are they? Do they make a certain amount of revenue? What do they look like? Draw a picture of your prospect.
2. Why should they do business with you? What are the benefits? What makes you different from all the other businesses in your industry?
Based on your answers to 1 and 2 above, brainstorm a list of words that could potentially turn into a company name. Put those combinations together and see what works best for you.
Denise O'Berry is a small business expert who helps small business owners take action to grow their business. Learn more about how to be a successful small business owner at http://www.smallbiz-bootcamp.com
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With franching being business it seems that there ae few places to turn to for impartial advice. Where would you go?